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The Cool Thing To Do

November 9, 2012

Last year the MHSAA Student Advisory Council suggested the MHSAA conduct a “Battle of the Fans,” and under the supervision of Andy Frushour and assistance of Geoff Kimmerly, Andi Osters and other MHSAA staff, the campaign was a tremendous success.

Nineteen schools submitted applications, a process which required communication within the school district about what is and is not suitable behavior at school-sponsored events, and then a coordinated effort to produce a video of the school and its cheering section in action last winter.

These videos have been viewed on YouTube more than 25,000 times, and more than 8,500 voted on Facebook for the student section they most favored.

The result was not only better sportsmanship at these schools, it made being at the games the “cool” thing to do.  Student attendance increased, and student behavior improved.  A double win no matter what happened between the teams on the court.

With the attention being given to student cheering sections during the MHSAA’s 2012 regional sportsmanship summits – attracting 1,000 students from more than 100 schools at four sites during October and November – we expect dozens more schools to compete in the 2013 “Battle of the Fans” – building up student cheering sections, guiding students in positive ways and producing videos that try to convince Facebook voters and Student Advisory Council judges that theirs is the best student support group among MHSAA member schools.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.