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Designed and Delivered

March 8, 2016

The benefits of school sports do not occur by accident. They occur by design and by delivery.

It is the design of policies and procedures to keep the program student-focused, school-centered, sensible in scope, safe, sane and sportsmanlike. All core values of educational athletics.

The value is also enhanced by the delivery system – the quality of coaching and expertise of administration.

  • Just as the teacher is the key to learning in the academic classroom, the coach is the key to learning on the athletic team. This is why the MHSAA has designed and delivers a face-to-face, multi-level coaching education program anytime, anywhere in Michigan.

  • The other key of the delivery system is the local school athletic administrator with a skill set that meets the complex demands of a program that operates in an arena of high emotion and risk of injury. This is why Michigan often leads the nation in the number of high school athletic directors who have completed the highest level of training and certification of the National Interscholastic Athletics Administrators Association, and why the Michigan Interscholastic Athletic Administrators Association and the MHSAA devote so much time and attention to initial and ongoing athletic director training.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates