Elite Soccer?
August 5, 2014
Every four years, the Winter Olympics brings obscure cold-weather sports to American homes; and a few months after that, the World Cup brings the world’s most popular game to the American conscience and conversation.
Predictably, those who don’t understand or don’t like soccer ridiculed the sport, while the sport’s devotees ignored ugly blemishes on the face of the “beautiful game.”
It’s my hope that those who play or coach school-based soccer, or who aspire to, saw the spacing, the strategy and the one-on-one skills of soccer at its highest level on its biggest stage. It really is beautiful!
But I wish even more that those who play or coach school-based soccer, or hope to, will ignore the feigning and the flopping. Grown, athletic men seemed to be tripped up by the slightest push or pull, and then tumbled with comical force, and then trembled dramatically as they held their head or gripped an ankle with both hands.
Oh, there were times when the shoves were real and forceful and the injuries were real and painful; but the vast majority of the players who fell were faking both incident and injury.
At times last month I thought I was watching World Wrestling Federation actors, not World Cup athletes. And in that regard, I prefer our high school version of the world’s highest profile sport.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.