Fracking in School Sports
May 1, 2015
First there were rumors, then there were reports, and now there are beginning to be results from geological surveys warning that the process of fracking in oil and gas exploration and deep ground extraction is increasing the frequency of earthquakes in several parts of the United States.
I want to say, “Duh! How could it not?” Why would it surprise any rational human being that the delicate blue marble we inhabit would not get off kilter when we bore deep into the surface with drills and explosive charges and then pump water at high pressure into the tunnels we create and the crevices we exploit? When I put that picture in my mind, I shudder.
Often I picture the world of school sports like this marble we inhabit. Sometimes I see exploiters drilling deep into our core, dropping explosives, applying pressure, and extracting what they believe are valuable resources while laying waste to everything else, including very much that is very precious to very many other people – in fact, to most athletes, coaches, administrators, officials, parents and spectators.
We should pay attention to the times when we feel our foundation shaking, even just a little. We should make it difficult for the exploiters to extract our elite, especially when they disregard and lay waste to everything else that holds our world – educational athletics – together.
In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates