Fresh Air
June 30, 2014
On well over 300 of every 365 days each year I take a brisk early morning walk. One of the many things I’ve noticed over the years is how the smell of the exhaust of even a single passing automobile will stale the fresh air for several minutes after the vehicle is out of sight.
I’ve often thought there was a metaphor here that I could use in commenting on school sports; and my recent reading of Alistair MacLeod’s No Great Mischief gave shape to that thought when the novel’s central character said:
“. . . when we came to intersections, we would have to stop and then the blue whiteness of the exhaust would overtake us. We could see it and smell it. We thought we had left it behind us somewhere back on the road, but when we slowed down, it seemed to overtake and surround us.”
What we have in school sports that none of the so-called more “prestigious” brands of sports offer is fresh air. Purity. Wholesomeness.
This is our trump card, our ace-in-the-hole.
We lack the resources to compete on a marketing or promotional level with college and professional sports; and we look foolish and waste resources when we try.
But when we focus on local rivalries between nearby opponents – complete with pep bands and marching bands, fully-clad cheerleaders, pep assemblies, letter jackets and Homecoming parades and dances – we play to our strength. We’re local, amateur and just a touch corny. Charming is a better word.
As we travel in this direction, the air is clean and fresh. As we slow or even stop at the intersection of other choices, we will smell the foulness in the air and know immediately that the only course for educational athletics is the road we’re already on.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.