Generations of Girls Tournaments
June 22, 2012
The MHSAA will have its “40th Anniversaries” for seven girls sports tournaments during the next three school years, but they are not our longest running girls tournaments.
The earliest MHSAA tournament for girls was regional in scope for the sport of alpine skiing – almost 60 years ago – in the winter of the 1953-54 school year. Two regional meets were held for girls, and two for boys. This continued for 21 consecutive years.
The first statewide MHSAA Ski Meet was held in Marquette in early 1975, the culminating event for a season during which the sport was sponsored for girls by 63 schools and for boys by 68 schools.
The first statewide MHSAA tournament for girls in any sport was held Jan. 12, 1972 in the sport of gymnastics. Of 52 schools sponsoring girls gymnastics at that time, 33 had girls qualify for and participate in the meet, and 30 schools scored in six different events (today girls gymnastics has just four events; trampoline and tumbling no longer are contested).
During the 1972-73 school year, the MHSAA sponsored and conducted girls tournaments in tennis, swimming & diving, golf and track & field. The first MHSAA Girls Basketball Tournament occurred the following school year, 1973-74; girls softball followed in the 1974-75 school year; and girls volleyball followed in the 1975-76 school year.
The girls who played in these first tournaments are now women in their mid- to late-fifties; and some will be rooting for their granddaughters in one of the 14 MHSAA tournaments now conducted for girls.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.