Ideas, Not Events

November 17, 2015

U.S. Navy Admiral Hyman Rickover is credited with the statement, “Average minds discuss events, while great minds discuss ideas.” Perhaps that’s so.

In any event, what I would like to see from MHSAA sport committees is less talk about events of the past and more time discussing ideas for the future. Less time on MHSAA tournament details and more time on the sport itself, and particularly on ideas that will make the sport not just safer, but also healthier for participants with respect to its demands in-season and out.

Less focus on results, and more attention to process. Day in and day out, how does the sport help and how might it hurt the student in a holistic sense, seeing the child not just as an athlete but also as a student and a person with activity interests beyond sports?

What are the ideas we need to develop and advance that will more assuredly cause student-athletes to develop habits for a healthier life precisely because they participated in school sports?

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.