Making Participation Valuable
October 23, 2012
Boiled down, the role of state high school associations is to both protect and promote school sports, the second of which I comment on here.
It’s my experience that the most effective promotions speak for themselves. The most effective promotions promote the fundamentals of school sports, like scholarship and sportsmanship and safety. The most effective promotions provide tools to the membership at the grass roots level.
In Michigan we have a few initiatives whose primary purpose is to promote the value of participation, but we have many initiatives that encourage and equip those who make participation valuable.
For example, we administer the Coaches Advancement Program (CAP) all year long around the state to assist in the preparation of coaches for their important responsibilities. Across the state during August through October we conduct Athletic Director In-Service programs. Like many states, we conduct rules meetings for coaches and officials year-round, statewide.
Each spring we have a training program for local officials association trainers and for their officers and leaders and assignors. We conduct an annual Officials’ Awards and Alumni Banquet.
Every other February we conduct a Women in Sports Leadership Conference; and in the off years we provide mini-grants to support similar efforts on a more local level.
We conduct Sportsmanship Summits and provide mini-grants to leagues and local school districts to implement sportsmanship efforts at the local level where they can be most effective. We conduct Team Captains Clinics and other student leadership events, and we provide mini-grants to support similar efforts on the league or local level.
None of these initiatives promotes the value of participation per se. All of these initiatives encourage and equip those who make participation valuable. That’s where I think our promotional efforts are best made.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.