Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Raising Expectations for Managing Heat and Humidity
February 19, 2013
The MHSAA Representative Council is scheduled to vote on March 22, 2013, to approve a “Model Policy for Managing Heat and Humidity” that would appear in the 2013-14 MHSAA Handbook.
The policy, patterned after a mandatory policy of the Kentucky High School Athletic Association, requires that temperature and humidity readings be taken at the site of activities 30 minutes before the start of the practice or competition and again 60 minutes after the start of that activity. The readings must be recorded in writing and kept in the files of school administration. Inexpensive devices may be used that automatically calculate the “heat index.”
If the heat index is below 95 degrees, only normal precautions are required. However, readings of 95 to 99 degrees and then 100 to 104 degrees require additional precautions; and all activity must be postponed or suspended if the heat index climbs above 104 degrees.
When the air temperature is below 80 degrees, there is no combination of heat and humidity that will result in need to curtail activity.
This is being proposed as a model policy for 2013-14. The MHSAA will monitor school districts’ acceptance of this policy or adoption of similar policies before considering a mandate of this or similar policies.
The model policy will be mandatory for MHSAA tournaments.