Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Sportsmanship is a Way of Life
January 4, 2013
Twenty years ago the MHSAA received a plaque from a member school that I continue to prize above all other awards our organization has received. The plaque reads: “In recognition of outstanding contributions to interscholastic athletics, and for promotion of sportsmanship as a way of life for all young athletes.”
There are no words I would more prefer to describe the work of the MHSAA then and now than those highlighted words. No work we do is any more important than promoting sportsmanship as a way of life. Reduced to a phrase, that’s our most essential purpose; that’s our product.
Not victories, titles or championships, but sportsmanship. Not awards or records, but sportsmanship.
It’s teaching and learning sportsmanship more than speed and strength; sportsmanship more than coordination and conditioning; sportsmanship more than skills and strategies. Even more than teamwork, hard work, discipline and dedication, it’s sportsmanship we teach and learn.
In Discovery of Morals, the sociologist author (not a sportsman) writes, “Sportsmanship is probably the clearest and most popular expression of morals. Sportsmanship is a thing of the spirit. It is timeless and endless; and we should strive to make it universal to all races, creeds and walks in life.”
Sportsmanship is more than a list of do’s and don’ts; more than grace in victory and defeat; more than how we play the game and watch the games. It’s how we live our lives.
Sportsmanship begins in our homes. We work on it in practice. It extends to games. It reaches up to the crowd. It permeates the school halls and shopping malls. And it begins to affect society for good, or for bad.