Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
People Serving People
September 14, 2012
It is at this time each year, especially, that I’m made more aware of the harm and heartache that exists in our students’ homes, if they are lucky enough to have a home.
Every day our staff receives dozens of calls about the terrible circumstances children are in because of dysfunctional home life, medical issues or myriad other upsetting situations; and every day MHSAA Associate Director Tom Rashid is preparing for Executive Committee consideration more requests from schools to waive eligibility rules for their students whose circumstances do not fit a transfer exception or are not compliant with other regulations.
During the 2011-12 school year there were 506 requests for waiver submitted to the Executive Committee, compared to 462 the year before. The record is 524 in 2007-08.
By far, there are more requests to waive the transfer regulation than any other: 352 in 2011-12 compared to 320 the year before. The record is 372 in 2007-08.
There are so many requests for waiver today that the Executive Committee exceeds the MHSAA Constitution that requires a minimum of three meetings each year. The Executive Committee has scheduled 12 meetings during each year for the past half dozen years.
And the Executive Committee front loads the calendar, this year with three meetings over five weeks at the start of the school year (Aug. 8, Aug. 28 and Sept. 11) so that the large number of situations that arise at the beginning of the new school year can be addressed before too much of fall season competition has occurred.
Last school year the MHSAA Executive Committee approved 352 of the 506 requests for waiver, including 265 of the 352 requests to waive the transfer regulation. The five-member committee of school administrators serves without monetary compensation, but with a commitment to treat schools and students as fairly and consistently as humanly possible. They are compassionate, caring people making difficult decisions.