Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Changing Culture
August 21, 2012
It has made good sense that the MHSAA limit its attention to those matters of schools that are related to sports, and leave to others the problems and programs that involve all students and the entire school. But for several subjects, this general rule needs exceptions. For example . . .
Over the years we have introduced tobacco, alcohol and other drug use awareness programs through school sports programs, noting that student-athletes can be the leaders to most efficiently change the attitudes of the larger student population. This has met with modest success; but there are troubling studies that indicate male athletes are actually more likely than other students to use and abuse alcohol. So today we can justify the use of resources on tobacco, alcohol and other drug education not only because it is helpful for reaching other students, but also because the sports program itself needs this attention.
In the wake of a hazing tragedy in the marching band program of one university and the sexual abuse tragedy in the football program of another, I have been convicted to think more about programs under our watch here at the MHSAA and to think about how local school sports programs can be involved in improving the safe culture of our schools, which from time to time even here in Michigan have witnessed embarrassment and heartbreak.
Here at the MHSAA we are reviewing and plugging holes in our policies and procedures for MHSAA events where adults and students directly interact, which occurs much more now than a decade ago. This includes everything our Student Advisory Council does, our Women in Sports Leadership Conference and other student leadership events, as well as the locker room and lodging policies for MHSAA tournaments. It is likely that many local schools are years ahead of us on such policies, and we will learn and borrow from them.
Where schools might do more is to address bullying, hazing and all other forms of harassment; and it may be that – as with tobacco, alcohol and other drug education – sports not only can be used as a vehicle for changing the culture of schools, sports may also have a special need for the attention, and for a change in culture.