Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Jousting at Windmills
July 19, 2012
Charles Barkley uttered famously last month that the worst thing that ever happened to basketball was the AAU.
While it doesn’t all occur under the Amateur Athletic Union’s banner, Mr. Barkley is not the first “authority” to offer such a brash opinion and to blame the AAU for much of what is bad about the current state of non-school basketball, where street agents and shoe companies corrupt children and their coaches, and where basketball is played with little emphasis on fundamental skills and team play.
Certainly, there are others to blame, including all who have made college and professional basketball a business lucrative enough to encourage excesses and unethical practices. And all of this is bigger than any one state high school athletic association can change.
Nevertheless, the MHSAA is in its fourth year of quixotic jousting with the monster about which so many have been complaining so long.
Tomorrow for boys, and then eight days later for girls (July 26), the MHSAA is teaming up again with the Basketball Coaches Association of Michigan (BCAM) to provide Reaching Higher, “an advance placement course” for students who have both the interest and potential to participate in college basketball on some level.
Through Reaching Higher we intend for players and parents to gain greater appreciation for the rules and realities of the college recruitment process and for what it takes both academically and athletically to qualify for and succeed in intercollegiate basketball.
Click here to view the details.