More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Baby Steps
April 8, 2014
Two first, small steps have been taken in the direction of making school-sponsored sports for junior high/middle school-age athletes more attractive to these students and their parents.
Next school year, MHSAA member junior high/middle schools have the option to increase the length of quarters in basketball from six minutes to a maximum of eight minutes and to increase the length of quarters in football from eight minutes to a maximum of ten minutes.
In late March, the MHSAA Representative Council approved these recommendations of the MHSAA Basketball and Football Committees which had favorable reaction also from the MHSAA Junior High/Middle School Committee and from the Junior High/Middle School Task Force which is meeting throughout 2014 to bring special attention to long languishing issues of policy and programming for students prior to high school.
It is hoped that the up to eight additional minutes in school-sponsored basketball and football contests will allow more students to get playing time in more games, and we fully expect that it will also mean more playing time in all games for some students. Both are needed for school sports to be competitive in the youth sports marketplace.
These may have been among the easiest decisions the Representative Council will face as the Junior High/Middle School Task Force works its way through many tougher topics during 2014 when, in many cases, societal trends will confront sacred cows.