More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Common Good

November 23, 2011

During the first week of July in 1995, I read an editorial by Judith A. Ramaley, president of Portland State University in Oregon, that seems as appropriate for today’s events and public policy environment as it was then. Perhaps even more so.  Ms. Ramaley wrote:

“I used to think that character is how you behave when no one is looking.  For most of us that may still be true.  For public figures, however, character is how you behave when everybody is looking . . .

“. . . Nearly a century ago when President Woodrow Wilson was still a college professor, he said:  ‘A great nation is not led by a man who simply repeats the talk of the street corners or the opinions of the newspaper.  A nation is led by a man who, rather, hearing those things, understands them better, unites them, puts them into common meaning; speaks not the rumors of the street but a new principle for a new age; a man for whom the voices of the nation . . . unite in a single meaning and reveal to him a single vision, so that he can speak what no man else knows, the common meaning of the common voice.’”

As our “modern” nation heads into the heart of yet another election season, with earlier and earlier primaries leaving little separation from the last acrimonious campaigns, it is this quality above all others that I’m seeking to find in the candidates for public office:  the uncommon heart and mind to unite us for the common good.