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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Interruptions

November 23, 2011

I know many of us crave the opportunity to work without distractions and to focus on a problem or project without interruptions.  It’s why I seek a week alone at my cottage to read, write and rehearse.  It’s my “sabbatical.”

But having said that about the significant benefits of solitude, I nevertheless must state that the sixth and final lesson in this series of blogs is this:  The job is the interruptions.

I brought this lesson to the MHSAA from previous employment and it resonates truer today than ever.

The job is the call from the athletic director, coach or official who has a question.  The job is the call from the superintendent, principal or parent with a concern.

The job is the knock on the door from another staff member with a difficult question from a constituent, or even a personal issue that’s important to them.

It’s often been when I’ve treated the call or knock as nuisance, given it inadequate time or attention, that the little interruption grew into a bigger problem.

The job is the interruptions.  If there were none, we wouldn’t be needed.  There would be no job.