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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Second Half by MHSAA

In Search of a Quarterback

October 6, 2011

As America works and wanders its way through the messiness of choosing its presidential candidates, I look around for ones that I wish were available, and I find the choices quite limited and disappointing.  Seems I’ve always tended to favor those who were least electable.

One of those “losers” of years gone by was Jack Kemp who, ironic for the times we now live in, was considered a little too conservative for the national ticket.

Actually, Kemp – the former NFL quarterback, U.S. Congressman and Secretary of Housing and Urban Development under the first President Bush – appears more balanced and bright than any in the field of candidates the Republican Party will offer this time around.

Kemp’s platform circa 1992 was to be “optimistic, inclusive and ready for change.”  That was his personal style and his prescription for America.

I wish we’d have that choice today for quarterbacking our nation.

But regardless, his approach – “optimistic, inclusive and ready for change” – remains a perfect prescription for organizational leaders, including those who are responsible for schools and school sports.