Moving Forward
December 28, 2012
Coaches will often convey to their teams a variation of this theme: “If we’re not moving forward, we’re falling behind.” And with such immediate feedback – the next contest – coaches can measure their team’s progress quite easily. Progress is harder to measure for the organizations that serve and support coaches and athletes.
If we are doing our jobs well, we will have both an “inside game” and an “outside game.” We will create our own opportunities to improve our services and we will be alert to opportunities to improve ourselves when they are handed to us or forced upon us from outside sources. Both types of change can be positive.
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Change from inside has the benefit of institutional knowledge. This change can be informed, measured and careful to avoid unintended consequences that hurt more than help customers.
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Change from outside can be less rational but also less restrained by history and culture. It can be more disruptive in a positive sense, perhaps more innovative in origin and more expansive in impact.
It’s my sense that, as the calendar turns from 2012 to 2013, the MHSAA is at the merging of two lanes of traffic – an inside lane of change combining with an outside lane change – which will modify some services and move them forward at unprecedented speeds during the new year and the next.
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This has been obvious as we have partnered with ArbiterSports to prepare the ArbiterGame scheduling software for our member schools. Hard work internally that’s about to show results to schools and their publics.
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This may become obvious as we expand our schedule of inexpensive camps for inexperienced officials. This could be an antecedent to additional training requirements for MHSAA tournament officials. The public expects better, and we can do better.
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This may also become obvious as we expand offerings and then add requirements for coaching education focused on maximizing good health and minimizing risk. There is a gathering parade of experts and evidence advocating for much more training for many more coaches; and we must find our way to the head of that column.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.