Logo

Moving Forward

December 28, 2012

Coaches will often convey to their teams a variation of this theme:  “If we’re not moving forward, we’re falling behind.”  And with such immediate feedback – the next contest – coaches can measure their team’s progress quite easily. Progress is harder to measure for the organizations that serve and support coaches and athletes.

If we are doing our jobs well, we will have both an “inside game” and an “outside game.”  We will create our own opportunities to improve our services and we will be alert to opportunities to improve ourselves when they are handed to us or forced upon us from outside sources.  Both types of change can be positive.

  • Change from inside has the benefit of institutional knowledge.  This change can be informed, measured and careful to avoid unintended consequences that hurt more than help customers.
  • Change from outside can be less rational but also less restrained by history and culture.  It can be more disruptive in a positive sense, perhaps more innovative in origin and more expansive in impact.

It’s my sense that, as the calendar turns from 2012 to 2013, the MHSAA is at the merging of two lanes of traffic – an inside lane of change combining with an outside lane change – which will modify some services and move them forward at unprecedented speeds during the new year and the next.

  • This has been obvious as we have partnered with ArbiterSports to prepare the ArbiterGame scheduling software for our member schools.  Hard work internally that’s about to show results to schools and their publics.
  • This may become obvious as we expand our schedule of inexpensive camps for inexperienced officials.  This could be an antecedent to additional training requirements for MHSAA tournament officials.  The public expects better, and we can do better.
  • This may also become obvious as we expand offerings and then add requirements for coaching education focused on maximizing good health and minimizing risk.  There is a gathering parade of experts and evidence advocating for much more training for many more coaches; and we must find our way to the head of that column.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.