The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The One Thing
June 17, 2016
“If funding were not an issue, what’s the one thing you would do at the MHSAA?”
That’s the question posed late last month by a candidate for employment at the MHSAA; and I answered without any hesitancy.
I would require and pay for both initial and continuing education of all coaches, both high school and junior high/middle school, head coaches and assistants, paid and volunteer. It would occur mostly face to face, and it would be intentional in its conveyance of the meaning of educational athletics and the definition of success in school-sponsored sports.
The coach is the front line in the delivery of the core values of educational athletics and the immediate and lifetime benefits of school sports participation. More than any other person, coaches can change students’ lives and they can create a culture in their program that changes the attitudes of parents toward youth sports and the attitudes of spectators toward officials.
The well-trained coach, the purposefully trained coach, not only gives the student a better experience, that coach also gives parents a reality check and helps give officials a more sportsmanlike atmosphere in which to work. Well-trained coaches enhance almost every aspect of the school sports experience – improving participant safety and promoting a lifetime of healthy habits; teaching and demanding good sportsmanship that evolves toward good citizenship; promoting teamwork, hard work, fair play, respect for rules and others.
Delivering with purpose and passion initial and ongoing education that is research-based, student-focused and required of all interscholastic coaches, is best for kids and for the future of school sports in Michigan. And it would contribute mightily to the quality of our schools and communities.
Over the past decade, approximately 20,000 individuals have completed one or more levels of the MHSAA Coaches Advancement Program (CAP). The goal should be 20,000 coaches through multiple levels of CAP each year. That’s the one thing the MHSAA should do.