The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Brilliant Blend
May 24, 2016
This month’s featured multi-sport student-athlete is well known to the Michigan High School Athletic Association staff, having served for two years on the MHSAA’s Student Advisory Council.
Greta Wilker is concluding her senior year at Belding High School. She’s Valedictorian, and will have earned 16 varsity letters by the time she wears her graduation cap and gown.
Greta is Sports Illustrated’s Athlete-of-the-Month for May, and she is brilliant in SI’s video tribute.
Her softball coach, whom she calls her “second mom,” has helped Greta learn how to move seamlessly from mistakes to successes. An art teacher has taught her that excellence, not perfection, is the healthier life goal.
But from all we have seen and heard, perfection is the word that comes to mind when reviewing the kind of experience school sports has provided Greta. Not every contest was a victory; not every season was a championship. It has been a brilliant blend of successes and failures and wins and losses that work together in school sports to help form healthy, happy adults.