The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Meaning of Success
December 8, 2015
All of the MHSAA’s fall season tournaments have ended. A small sliver of our hundreds of member school teams are clutching championship trophies.
Thankfully, those few trophies do not define success.
Some teams won their first ever MHSAA Regional title this fall, and a few more won their first MHSAA District championship ... and those go down in their local lore as the most successful teams in those schools’ histories. Deservedly so.
But even those situations do not define success adequately.
Some teams had their first winning record in many years. Some teams didn’t accomplish that goal but won twice as many games as the year before; and they rightfully claimed their seasons a success.
Some teams lost almost every game but kept pulling together without back-biting or complaining. And that too is success.
I once told a team of T-ballers I was coaching that they had a perfect record: six wins and six losses. Six times they had to deal with victories; six times they had to deal with losses. That’s also a good definition of success.
And finally ... singer/songwriter Sam Baker has written this lyric about his aspirations to play professional ice hockey: “I failed well; and that made all the difference.”