The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Grateful for Guidance
November 27, 2015
I have heard, and I believe, that the most important thing a father can do for his children is to love their mother. And my father certainly did, establishing a pattern for my own life that leads the list of things for which I’m most grateful during this Thanksgiving week.
Yes, Dad was the director of the Wisconsin Interscholastic Athletic Association for as long as I have been the director of the MHSAA, and I’m sure there’s a pattern there as well. But it was Dad’s devotion to Mom that provided the deeper impression and more lasting impact.
I’m also grateful for the way my father supported my athletic career. He was always present, but never overbearing. While his career as a multiple hall-of-fame athlete and coach might have earned him the right to critique my performances as an athlete, he never did. He would answer the questions I had, but never offer unsolicited opinions.
I’m very grateful for Dad’s solid, silent support; and I only wish that more parents today would take the approach my father did. I believe their kids would enjoy sports more ... as much as I did ... so much that it became my career.