The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Tough Love
October 9, 2015
A young Korean woman has lived with my wife and me for two years and will for two years longer. Grace is a graduate of the international school in China where our son and his wife were her teachers; and since living with us, she has graduated from Lansing Community College and moved on to Michigan State University.
Having this student in our home and a son and daughter-in-law as educators in China, living with my wife who once was in charge of refugee resettlement for a large agency in mid-Michigan, and my serving for seven years as president of the board of the Refugee Development Center in Lansing, makes me understanding of and sympathetic to international students.
However, I expect that is not the reputation I enjoy among those who work for student exchange organizations and even among some in our schools who work with the increasing number of international students who are enrolling in Michigan’s secondary schools. They probably view me as an advocate for more restrictive transfer rules for international students, especially regarding F-1 visa students and nonpublic schools.
Guilty as charged. Indeed, I do advocate for higher standards for exchange programs, more vigorous oversight of student placements and more equal application of rules, regardless of the type of visa the student has or the type of school in which that student enrolls.
It is because I see great value in our interaction with people from other nations that I want to assure international student exchanges remain popular in our schools. Nothing jeopardizes the future of international student exchange more than sloppy or shady placements of international students, including last-minute dumping of students by agencies, athletic-related direct placements by agents, and school districts loading up on international students as backfill for declining local enrollments.
As some youth escape brutal hardship in war-torn or impoverished countries and more well-off foreign students stampede to the U.S. to attend U.S. secondary schools, colleges and universities, it will require high doses of tough love. If problems related to athletics increase, so will the chances that all international students will lose all opportunities to participate in varsity level sports in this state.