The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Essential AD
March 24, 2015
It’s the final week of the winter sports season.
If there is one time of the year when I hear it, and hear it again – that time is now when local school athletic administrators exhale deeply and admit they’re tired and need a break.
The winter season is long. Almost all the practices and contests are indoors, most sharing the same very limited spaces. Stormy weather wreaking havoc with schedules. Officials turning back games due to injury or fatigue.
Many of these administrators gathered last weekend at the annual conference of their professional organization, the Michigan Interscholastic Athletic Administrators Association, which is the best of its kind in the country, unmatched in its commitment to professional development for athletic directors, regardless of their years of service.
It often impresses and inspires me to observe athletic directors, at the time of their greatest fatigue, coming together to be energized with each other’s company and educated by each other’s ideas to improve local programs.
As societal changes cause school competitions to become more complicated and controversial, the case for the full-time, well-trained athletic administrator becomes even more compelling. School districts that cut corners on this essential staff member find only that the resulting problems are worse – even more complicated and more controversial.
This professional administrator is the essential foundation of a safe and sensible program worthy of the name “educational athletics.”