The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
How Much is Too Much?
April 26, 2013
Everybody acknowledges it’s a different world today, that school sports are not the only game in town anymore. Many people also recognize that well-intentioned rules to curb excesses and abuses in school sports not only do that, but also tend to drive student-athletes to non-school coaches and programs.
Every other year or two for the past dozen years or more there has been a tweaking of rules – nothing radical – addressing what can occur out of season between school coaches and their student-athletes.
We’ve been slow to change, worrying that if we go too far too fast, we might change too much of what shouldn’t change and never be able to change it back.
This is a difficult and defining topic we must keep before us. How much activity we allow out of season, or don’t allow, affects the nature of educational athletics in Michigan. Both our actions to date, as well as our inactions, have already shaped our scene, for better or worse; and both will continue to do so.