The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Football’s Future
March 20, 2012
Many folks, including me, will too often focus on the destination more than the trip. More on results than process. The end more than the means.
This is epidemic in sports, on all levels. There’s so much focus on the postseason that it overshadows the regular season.
In contrast, in educational athletics, we are supposed to hold to the principle that opportunities for teaching and learning are as plentiful, maybe more so, in regular season as in tournaments, at subvarsity levels as at varsity, during practices as during games.
This disease affects football as much as any high school sport. There’s been too much focus on the end of the season – playoffs. Postseason tournaments have been the demise of many great Thanksgiving Day high school football classics across the country. Playoffs continue to ruin rivalries and collapse conferences nationwide.
And, disturbingly, the focus on the end of the season misses what is most wrong with football, and may be most threatening to its future. It’s practice. Specifically, what’s allowed during preseason practice and then at practice throughout the season.
We can predict that, in high school football’s future, two-a-day practices will be fewer, practice hours will be shorter and activities will be different. Among proposals we will be presented (and should seriously consider) will be:
If this all sounds silly or radical, remember that the NCAA and NFL are already making such changes. NFL players face contact in practice on only 14 days during a 17-week regular season. Meanwhile, many high school coaches have kids knocking heads and bruising bodies two to four days a week, all season long. Giving critics the impression that interscholastic football for teens is more brutal than the higher levels of football for grown men. Inviting interference from people who think they know better.
Actually, we know better; and we need to do better. Soon.