The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Our Environment at Risk
October 18, 2011
My wife and I are passionate travelers. We plan our own trips and we read about the history, music, art, government and food of the places we plan to visit. I struggle to learn a few phrases to get by in other languages.
No matter how cramped airplanes have become and no matter how compromised we feel as we shed our belongings and submit to the frisking and fondling of airport security, we remain enthusiastic planners and pilgrims. And the more exotic the destination, the more excited we are.
As we have traveled, it has been impossible to escape the realization that civilizations rise and fall; and it’s impossible to avoid the conclusion that one of the most compelling reasons why civilizations fail is that they ruin their environments.
Some civilizations have done this to themselves, poisoned their own environs; while other civilizations saw their environments contaminated by foreign influences. Some were invaded by brute force; others peacefully introduced new customs or germs that weakened the people or their flora or fauna.
It is one or more of these influences that caused the Mayans, who built structures that still stun 21st century engineers, to be reduced from many millions to a few remnants.
The historical principle that civilizations collapse when their environments are contaminated is worth considering for our little niche in modern society: the enterprise of school sports.
We cannot expect school sports to survive – these programs can only collapse – if we ruin the environment in which school sports breathes and lives.
This is an environment of comprehensive, community-based schools.
But schools are losing both these characteristics – both their comprehensiveness and their community base.
That we have a few schools of narrow focus is reasonable; that we have a few schools of specialized populations is tolerable; that we have a few schools without strong neighborhood connection is acceptable.
However, it does our neighborhoods no good, our communities no good, our state no good, nor our nation any good – in fact, in total, it does our nation much harm – as more and more schools trend further and further in these directions.
To abandon the school with comprehensive programs serving the invested neighborhood around it does us harm: nation, state, community and child.
It is almost irrelevant that this is bad for high school athletics. It’s bad for America.