The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Fixing Things
October 6, 2011
Leaders of schools and school sports have rarely been asked to do more with less than is demanded of them today. Their plight has brought back to my memory that many years ago, a pastor from North Carolina, Stephen M. Crotts, told this story – one that I’ve kept in my files, and in my heart, ever since. He said:
I started my ministry in Charlotte County, Virginia. And there was a deacon in the church there named Harvey Milton who ran a seed and feed store in Drakes Branch. Harvey and his wife Margaret sort of adopted me and helped me along during those first tentative years of the ministry.
I remember one day after I’d been there nearly three years. I was struggling with trying to do too much, trying to keep everybody happy, trying to fix all the hurts.
I stopped by to see Harvey at his business and found him hunched over the back door replacing a broken hinge.
“What are you doing?” I politely inquired.
“Well, Stephen,” Harvey intoned, “there are four kinds of broken things in this world. There are those things that are broken that if you just leave them alone they’ll fix themselves. Then there are those things that are broken that are none of my business. It’s up to somebody else to fix it. Then there are those things that are broken that only God can fix. And finally, there are those things that are broken that can be fixed and it’s my job to do it. And this door is one of them. And that’s what I’m doing . . . fixing this door.”
Stephen finished by saying this: “When urgent calls, opportunities, pressure, criticism and thoughts of all I could be doing come, those words help me sort my duty.”
Perhaps those words will help you too.