The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Family Practice
September 21, 2011
During my first winter on the job with the MHSAA I took my 4th-grade son to his first basketball practice, and I watched uncomfortably when his coach directed him to set a pick. My son didn’t have a clue what that meant, and was embarrassed; and I felt like a complete and utter failure as a sports dad.
During the drive home, my son asked me what the coach meant when he said “set a pick and then roll to the basket.”
So when we arrived home, I recruited his mom to guard my son as he dribbled the basketball in the living room, pretending the basket was over the fireplace hearth. I came up behind her and blocked her path as my son dribbled by, opening his path to the “basket.”
We repeated the drill, but this time his mom was wiser and scooted by me to guard my son; and when she did so, I rolled toward the “basket” and called for the ball. My son offered a perfect pass as I moved unguarded toward the goal.
We repeated the plays with me dribbling and my son setting the pick on his mom, and then rolling toward the goal.
Pick and roll, family style.
And my son couldn’t wait for the next practice.