Out-Punting Our Coverage
March 19, 2013
Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.
Strewn along almost every shore is the waste of nations outliving their means. Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.
Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night. Oceangoing vessels large and small heave it overboard.
My wife puts it this way: “We’ve gotten ahead of ourselves.” Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.
This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months. We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.
In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain. But there isn’t one. No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.
In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.
That we can do something doesn’t mean we should do it. In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.