Outside View
October 4, 2011
Steve Jobs’ departure from Apple and then his death on Oct. 5 has caused just about every newspaper and business and technology magazine and online newsletter to provide its take on what Jobs meant to Apple, and to the world we live in.
Among the analyses I’ve read that could be most helpful to those in leadership of school sports is that of Cliff Kuang, before Jobs' death, in the October 2011 issue of Fast Company. In “What Steve Jobs Can Still Teach Us,” Kuang comments on Jobs’ “ability to see a company from the outside, rather than inside as a line manager.”
Over his career, observes Kuang, “He (Jobs) became less enamored of tech for tech’s sake. He blossomed into a user-experience savant.” He took the “outside view of a user.” Ultimately for Jobs, “usability was more important than capability.”
I suspect it would do us all well to take the same approach to school sports at the local and state levels; that is, to keep thinking about how the programs appear from the outside. How they appear to the end-user.
It’s all well and good that our rules are correct in their philosophy; but if they don’t make sense to end-users or don’t work in practical application, we may have problems. Same is true for our events, and for our technology.
It is impossible to expect complete understanding of all the policies and procedures of school sports or to avoid all controversy when the competing interests of partisans are involved as is the case in athletics. Remembering, therefore, that the task is not to please but to serve is a necessary mindset, because service in this work often means saying “No” or citing violations and requiring forfeits.
But even as we do these necessary but unpleasant things, which we know in advance will not be universally understood and supported, it is good to be mindful of how it all looks from the outside. It is most important that those in the necessary positions of doing these things be professional and consistent, with a steadfast commitment to apply policies and procedures uniformly. When people view the organization from the outside, even if they don’t fully understand or agree with a decision, they must see that each rule is applied identically to every school, without favoritism, and that rules are not just made up as we go along to relieve a pressure point or grease a squeaky wheel.
Mounting Evidence
October 10, 2014
- On July 15 (“Misspent Money”), the Chicago Tribune’s William Hageman was the reporter and Utah State University provided the research. The message was that sports specialization is a serious waste of family resources.
- On July 18 (“Specialization Risks”), the renowned David Epstein was the writer and Loyola University of Chicago provided the work. The message was that serious health risks make specialization counterproductive to successful sports careers.
- On Sept. 5 (“More Than a Myth”), I reported that the Lansing State Journal picked a three-sport male and four-sport female as its 2013-14 high school athletes of the year – practical proof that the reports of the death of the multi-sport athlete are greatly exaggerated.
Last month, Athletic Business recalled its August 2013 interview with the often quoted Dr. James Andrews, the orthopedic surgeon and injury consultant and author of “Any Given Monday: Sports Injuries and How to Prevent Them for Athletes, Parents and Coaches – Based on My Life in Sports Medicine.” In this interview, Dr. Andrews reiterated his earlier statements (some quoted in earlier postings here) that there is a “dramatic increase in overuse injuries ... due in large part to kids participating in one sport all year ...”
Athletic Business editor-in-chief Dennis Van Milligen added in his September 2014 editorial:
“Parents are ‘investing’ outrageous amounts of money into their children’s athletic development, because the fear is that they will not reach the level they need to without specialization, a notion constantly disproved.”
For multiple reasons, the multiple-sport experience is best. We must strive continually to make that experience possible for most of our student-athletes.