Outside View
October 4, 2011
Steve Jobs’ departure from Apple and then his death on Oct. 5 has caused just about every newspaper and business and technology magazine and online newsletter to provide its take on what Jobs meant to Apple, and to the world we live in.
Among the analyses I’ve read that could be most helpful to those in leadership of school sports is that of Cliff Kuang, before Jobs' death, in the October 2011 issue of Fast Company. In “What Steve Jobs Can Still Teach Us,” Kuang comments on Jobs’ “ability to see a company from the outside, rather than inside as a line manager.”
Over his career, observes Kuang, “He (Jobs) became less enamored of tech for tech’s sake. He blossomed into a user-experience savant.” He took the “outside view of a user.” Ultimately for Jobs, “usability was more important than capability.”
I suspect it would do us all well to take the same approach to school sports at the local and state levels; that is, to keep thinking about how the programs appear from the outside. How they appear to the end-user.
It’s all well and good that our rules are correct in their philosophy; but if they don’t make sense to end-users or don’t work in practical application, we may have problems. Same is true for our events, and for our technology.
It is impossible to expect complete understanding of all the policies and procedures of school sports or to avoid all controversy when the competing interests of partisans are involved as is the case in athletics. Remembering, therefore, that the task is not to please but to serve is a necessary mindset, because service in this work often means saying “No” or citing violations and requiring forfeits.
But even as we do these necessary but unpleasant things, which we know in advance will not be universally understood and supported, it is good to be mindful of how it all looks from the outside. It is most important that those in the necessary positions of doing these things be professional and consistent, with a steadfast commitment to apply policies and procedures uniformly. When people view the organization from the outside, even if they don’t fully understand or agree with a decision, they must see that each rule is applied identically to every school, without favoritism, and that rules are not just made up as we go along to relieve a pressure point or grease a squeaky wheel.
The Subjunctive
January 3, 2014
As a frequent traveler to foreign lands and also as a college English major and high school English teacher, my ears perked up when a speaker said recently that there are some languages that, unlike English, do not have the subjunctive verb mood or mode. I love the subjunctive!
That’s the mood of what might have been, the speaker said. For example, “Had I studied harder, I would have received a better grade.” And “If I were you, I would have studied much longer.”
The subjunctive can also be the mood of excuses, I thought. For example, “If the official hadn’t made that traveling call, we would have won the game.” But I digress.
The subjunctive verb mood is used for the hypothetical. This makes it most valuable as a mindset before taking any action. It helps one think of unintended consequences.
But the subjunctive mood is also useful for the remedial: “If we had done this or that differently then, perhaps the result would have been better.”
Thinking in the subjunctive mood as we plan before initiatives, and then also as we evaluate after plans have been rolled out, are the one-two punch of effective project management.
What we must avoid, however, is thinking of the subjunctive as the mood of regrets. “If only I had . . .” And then doing nothing to try to change the future.
As we think about the year just past and about the year ahead, let’s use the subjunctive mood for its better purposes – planning and evaluation, not excuses and regrets.