Predictable Problems
April 9, 2012
A completely predictable theme of this year is that as schools continue to cut support for school sports, they bring more controversy to school sports.
It is impossible to avoid serious problems running a comprehensive interscholastic athletic program involving many participants, lots of spectators, great emotion and some risk of injury, without dedicating competent full-time staff to its supervision.
Two emerging trends since schools have trimmed support for interscholastic athletics are . . .
more mistakes are being made (not because of more deception but because of more distractions – too little time on task); and
more of the oversights are being discovered later in the season. So late, in fact, that MHSAA tournament brackets are left empty. We had a team claim a Boys District Basketball Tournament trophy one week without playing the District championship game. The next week another team received a Boys Regional Basketball Tournament trophy without playing the title game. In each case, the opposing team had advanced with an ineligible player, and had to withdraw.
If we reduce time on task, if we minimize training and support, we invite mistakes and oversights, which invites forfeits and injuries, which incites controversy in the school and community.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.