Predicting Success
March 1, 2016
Participation in high school sports, music and drama – the educational buffet provided by comprehensive, full-service high schools – did more to shape my character and chart my life journey than any factor other than my parents.
It is no wonder that this is so, for it is well-established that ...
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Participation in school activities is a better predictor of success in later life than either standardized test scores or grade point average.
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Participants in school activities have higher GPAs, lower dropout rates, better daily attendance and fewer discipline problems than non-participating students.
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Participants in school athletics have higher GPAs and lower use of tobacco, alcohol and other drugs during their seasons of competition than out of season.
We don’t know for sure if all this is cause and effect; but we do know there is a strong statistical correlation, and most parents prefer to have their children hanging out with these motivated, high-achieving young people.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.