Preserving A Place
July 27, 2013
During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 18, 2012.
Nearly 20 years ago I spoke with a parents group at an elementary school. Most in attendance were parents of elementary students. Most were moms.
During our discussion, the mothers pleaded with me – that’s not too strong a word – to help develop policies that would preserve a place on high school teams for their children. “Just a jersey,” one mom said. “Just a spot on the team.”
These parents were almost sick with worry that if their sons and daughters did not play one sport year-round, starting now, they wouldn’t make the team in high school. And they believed that not making the team would doom their children to absenteeism, drug use, pregnancy, and every evil known to youth.
They saw the high school program becoming a program for only elite athletes, only the specialists, with no room for their kids who would meet the standards of eligibility but lack the necessary athletic experience to make the team because they didn’t belong to a private club, go to all the right camps, or make a certain travel team in the third grade.
Did these parents overstate the problem? Yes. But there’s some validity in their worries.
>Those moms gave me a goal, and later my own sons personalized that goal: to work for that generation of high school students and the next to preserve a place in our programs for all students, regardless of athletic ability, who meet all the essential standards of eligibility, want to participate in more than one school sport and activity and embody the spirit of being a student first in educational athletics.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.