Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Sportsmanship To Citizenship
March 18, 2016
Given the current presidential campaign, what does it really mean to be “politically correct” these days?
Earlier this winter, almost everybody badly overreacted when a neighboring high school athletic association dared to describe cheers that should be avoided in school sports. Their efforts to maintain a positive and educational environment in school sports in that state were praiseworthy, no matter how unfairly persecuted that association was.
More recently, from another neighboring state, word has reached us of spectator cheers that are routinely hostile and sometimes racially charged. Combining this news with the daily barrage of uncivil campaign rhetoric reminded me that efforts to guide spectators toward greater civility are not only praiseworthy; they have never been more necessary.
I have often maintained that good sportsmanship is a precursor to good citizenship; and that we can predict the quality of citizenship in our nation by the standards of sportsmanship in our schools. One of the many ways we can return civility to politics is to insist upon improved sportsmanship in athletics ... even if it seems old fashioned, out of date or politically incorrect.