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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Simons Says

December 12, 2014

As an almost inveterate traveler – one who begins planning his next adventure to sweeten the sadness during the return trip of the current adventure – I took special note of and pleasure in this statement of Eric Simons in his book Darwin Slept Here:

“Optimism may be one of the biggest benefits of travel. When you spend all your time in a small area, trekking back and forth to work, getting all your news on the Internet, it’s easy to think the world is a lot worse off than it is. Then you get out in it, even for a short bit, and you get a summit view or find a friendly person who cares about nature just like you do, and then even when you go home, you remember: Hey, it’s not all bad. We’re really doing ok.”

When I see advertisements that promote travel as an escape, I cannot agree. For me, travel is a change from the daily routine, but it’s hardly an escape. In fact, I see more sights, hear more sounds, smell more scents and taste more flavors when I travel. I interact with countless more people – in airports, markets, parks, museums. But even moments of isolation – perhaps on a remote beach or trail – are somehow richer, more contemplative, when traveling.

It is not escape but engagement with new cultures and customs that travel causes; and it creates opportunities for personal reflection that routine obscures.

As Simons says, “Traveling connects us to the world and renews our capacity to wonder.”