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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Counting On Officials

August 26, 2014

It is sometimes the most maligned who do the most good; and that might be said of high school sports officials.

Many MHSAA registered officials are key contributors to the quality of life in their communities; and as a group, MHSAA registered officials are key contributors to pediatric medical care in this state.

This year is the tenth that the MHSAA has been engaging its 11,000 registered officials in raising funds for Michigan’s four Children’s Miracle Network facilities: Beaumont Children’s Hospital, Helen DeVos Children’s Hospital, Sparrow Hospital and Hurley Medical Center.

Primarily through voluntary self-assessments during their annual registration process, officials have contributed approximately $60,000 to these four facilities.

In addition, a half dozen local officials associations have developed programs that regularly support their closest CMN facility. For example:

  • The Metro Detroit Officials Association sponsors the Referees for Reading Program at Beaumont where monies raised help fund a pediatric ward book cart which is replenished annually with new titles for patients and parents to enjoy. The MDOA has sent its members to the pediatric unit to read to young patients. This year, the Eighth Annual MDOA Officials for Kids Golf Outing was held in Livonia, benefiting Beaumont Children’s Hospital and the reading program.


  • The West Michigan Officials Association has included Officials for Kids in its annual community service initiatives for several years, assisting with a Helen DeVos Children’s Hospital event for visually impaired pediatric patients in Grand Rapids.


  • The West Michigan Volleyball Officials Association has used the proceeds of an annual volleyball invitational it hosts to support Officials for Kids.


  • Several associations, including the Capital Area Officials Association this spring, have sponsored a “Give-A-Game” event during the season where all officials on the same day contribute their game fees to Officials for Kids.


People can say what they want about sports officials. For my part, if my car breaks down anywhere in Michigan and I’m in need of quick assistance, I’ll check my officials directory. I know there will be an official nearby that I can count on.