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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Elite Soccer?

August 5, 2014

Every four years, the Winter Olympics brings obscure cold-weather sports to American homes; and a few months after that, the World Cup brings the world’s most popular game to the American conscience and conversation.

Predictably, those who don’t understand or don’t like soccer ridiculed the sport, while the sport’s devotees ignored ugly blemishes on the face of the “beautiful game.”

It’s my hope that those who play or coach school-based soccer, or who aspire to, saw the spacing, the strategy and the one-on-one skills of soccer at its highest level on its biggest stage. It really is beautiful!

But I wish even more that those who play or coach school-based soccer, or hope to, will ignore the feigning and the flopping. Grown, athletic men seemed to be tripped up by the slightest push or pull, and then tumbled with comical force, and then trembled dramatically as they held their head or gripped an ankle with both hands.

Oh, there were times when the shoves were real and forceful and the injuries were real and painful; but the vast majority of the players who fell were faking both incident and injury.

At times last month I thought I was watching World Wrestling Federation actors, not World Cup athletes. And in that regard, I prefer our high school version of the world’s highest profile sport.