Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Let Life Teach
December 7, 2012
Here’s a golden nugget from Ann Arbor’s Dr. Dan Saferstein’s little book, Win or Lose: A Guide to Sports Parenting:
“Most of us have an easier time being math parents than we do being sports parents. We don’t stand over our children as they’re doing their homework, hollering at them to round to the highest decimal or carry their zero. We trust that they’ll be able to figure things out on their own, and if they can’t, they’ll get the help they need from their teachers or by asking us.
“What a lot of sports parents seem to forget is that young athletes also need the same space to figure things out on their own. They need to learn how to think and make decisions during game situations, which isn’t easy to do when your parent (or someone else’s parent) is shouting out directions.
“The reality is that if your child could score a goal or stop a defender, he would. In most cases, telling your child to move faster to the ball is like telling him to be taller. Effort isn’t the only critical factor in sports, or in math. Some children will never be high-level athletes no matter how hard they try, which is by no means a tragedy. The world doesn’t necessarily need more gymnastics, softball or soccer stars. It needs more young people who are willing to try and make our world a better place.”
Go to dansaferstein.com for more good stuff from the good doctor.