Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Another Way to Learn
October 30, 2012
In 2000, I had the pleasure of listening to a speech by Ken Dryden, who had been goalkeeper for Cornell University when it was the NCAA Ice Hockey Champion in the 1960s. Ken Dryden then was a goalkeeper in the National Hockey League for eight years. Then president of the Toronto Maple Leafs, and he’s a lawyer.
Ken Dryden said that the greatest lesson of sport is that most things go wrong; in fact, that they almost always go wrong. He said he’s seen dozens of coaches on hundreds of occasions diagram plays in the locker room where every defender is blocked just so and every pattern is executed perfectly.
But what you learn in competition, said Dryden, is that the plans almost always go awry, that the patterns almost always break down. What you learn in competition is to not get upset, but to improvise and find another way to get the puck in the goal or the ball in the net.
What happens to the high school student, asked Dryden, who doesn’t play sports in high school and who gets all A’s, a 4.3 grade point average on a 4 point scale, 100 percent on test scores all the time, who never has anything go wrong? What happens to that student in college when he or she gets 90 percent, or 80 percent, or worse. What happens to that student when something goes wrong in life?
Dryden concluded that sport is not frivolous, it’s another way to learn.