Scandalous Schools

April 19, 2013

One of the bad features of the school reform movement that was cited in our posting of March 29 (“Hit Again”) is the obsession over standardized testing and the linkage between children’s scores and adults’ salaries.  The length to which some so-called educators have gone reached new highs (or perhaps lows) in Atlanta recently; but that’s far from the only school testing travesty we’ve seen, as Eugene Robinson of the Washington Post Writers Group reported on LSJ.com on April 4, 2013:

“It is time to acknowledge that the fashionable theory of school reform – requiring that pay and job security for teachers, principals and administrators depend on their students’ standardized test scores – is at best a well-intentioned mistake, and at worst nothing but a racket.

“I mean that literally.  Beverly Hall, the former superintendent of the Atlanta Public Schools, was indicted on racketeering charges Friday for an alleged cheating scheme that won her more than $500,000 in performance bonuses.  Hall, who retired two years ago, has denied any wrongdoing.

“Also facing criminal charges are 34 teachers and principals who allegedly participated in the cheating, which involved simply erasing students’ wrong answers on test papers and filling in the correct answers.

“In 2009, the American Association of School Administrators named Hall ‘National Superintendent of the Year’ for improvement in student achievement.  For educators who worked for Hall, bonuses and promotions were based on test scores.  After a day of testing, teachers would allegedly be told to gather the students’ test sheets and change the answers.  Suddenly a failing school would become a model of education reform.  The principal and teachers would get bonuses.  Hall would get a much bigger bonus.

“State education officials became suspicious.  The Atlanta Journal-Constitution wrote probing stories.  There seemed to be no way to legitimately explain the dramatic improvement in such a short time, or the statistically improbable number of erasures on answer sheets.

“Sonny Perdue was governor at the time, and in August 2010 he ordered a blue-ribbon investigation.  Hall resigned shortly before the release of the investigators’ report, which alleged that 178 teachers and principals cheated over nearly a decade.  Those findings laid the foundation for Friday’s Grand Jury indictment.

“My Washington Post colleague Valerie Strauss, a veteran education reporter and columnist, wrote Friday that there have been ‘dozens’ of alleged cheating episodes around the country, but only Atlanta’s has been aggressively and thoroughly investigated.

“Standardized achievement tests are a vital tool, but treating test scores the way a corporation might treat sales targets is wrong. Students are not widgets.  Even absent cheating, the blind obsession with test scores implies that teachers are interchangeable implements of information transfer, rather than caring professionals who know their students as individuals.

“School reform has to be something that is done with a community of teachers, students and parents – with honesty and, yes, a bit of old fashioned humility.”

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.