The Off-Season
August 20, 2013
“If you take the summer off, you might have some muscle memory left, but you’re not going to be in the same shape.” That’s what Pam Allyn, director of LitWorld, a nonprofit organization promoting literacy, told Associated Press writer Philip Elliott for a recent story focusing on innovative ways to avoid the “brain drain” during summer vacations.
This gets to the heart of two points the MHSAA has been making.
First, the State of Michigan should stop penalizing public schools that want to begin academic classes prior to the Tuesday after Labor Day. Whether it’s a week, a month or longer, there should be incentives, not penalties, for doing more of what’s needed – providing more time on task.
Second, even for extracurricular sports, where programs begin before classes start in the fall and often extend beyond the end of classes in the spring, there is a need to rethink the summer months. Students need to stay active in a variety of activities during the summer to stay more fit, to help to enhance their acclimatization during early season practices in August and prevent injuries throughout the season.
From a sports perspective, the best summertime investments are to focus on strength and conditioning more than travel teams and tournaments, on variety more than specialization, and on engagement with friends who make the time fun. These are the elements of the “Prep Rally” promotion you can read about here.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.