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Seeing the Whole Field

September 20, 2013

I spent almost all of my days as a competitive athlete in a position where all the other players were in my field of vision.

From the age of 10 until I gave up baseball at 20, I was a catcher. I spent my entire career in foul territory, observing the other players in fair, the entire diamond before me.

In basketball I was what we now call a “point guard.” As I brought the ball up court, the other nine players were in front of me.

As a high school and college football player, I was a defensive safety. No one was to get behind me; and at every snap, 21 other players were in my field of vision.

I’ve always known that participation in sports shaped very much of my character; but only recently – nearer the end of my professional career than to the start – am I seeing the whole field and appreciating the fullness of that influence. For example:

  • To be the one who asks for the fast ball or curve. Or the change-up when it’s needed.
  • To be the one who sets up each play and delivers the pass to get it started. And watching others score.
  • To be the one who makes the tackle when no one else is left to do so.
  • And most of all, to see the whole field; to see all of one’s teammates and observe how they all are indispensable to a winning performance.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.