Seeing the Whole Field
September 20, 2013
I spent almost all of my days as a competitive athlete in a position where all the other players were in my field of vision.
From the age of 10 until I gave up baseball at 20, I was a catcher. I spent my entire career in foul territory, observing the other players in fair, the entire diamond before me.
In basketball I was what we now call a “point guard.” As I brought the ball up court, the other nine players were in front of me.
As a high school and college football player, I was a defensive safety. No one was to get behind me; and at every snap, 21 other players were in my field of vision.
I’ve always known that participation in sports shaped very much of my character; but only recently – nearer the end of my professional career than to the start – am I seeing the whole field and appreciating the fullness of that influence. For example:
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To be the one who asks for the fast ball or curve. Or the change-up when it’s needed.
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To be the one who sets up each play and delivers the pass to get it started. And watching others score.
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To be the one who makes the tackle when no one else is left to do so.
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And most of all, to see the whole field; to see all of one’s teammates and observe how they all are indispensable to a winning performance.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.