Singing Spectators

December 6, 2013

Unlike many of my counterparts who are engaged in the administration of statewide high school athletic associations, I do not seek in my free time to attend other athletic events as a spectator. Nevertheless, more by accident than design, I’ve had an opportunity to see some of the biggest events and most iconic stadia in the United States.

But none of these events or venues holds a candle to the Boca Juniors’ 2-1 victory over Tigre at La Bombonera (“the chocolate box”) in Buenos Aires last month. It was merely a regular-season event between two nearby opponents – nothing special on the world’s soccer schedule. But it was amazing.

We had been warned that the neighborhood was unsafe and the 80,000 members of the Boca Juniors Athletic Club were savage about acquiring tickets for the ancient stadium’s intimate 50,000 seats; and that they were raucous, rowdy spectators. But in the absence of alcohol sales in the stadium and within a five-block radius of the stadium and in the presence of nonstop, nearly choreographed song and gesture – starting 15 minutes before the game until even longer after – this became one of the most enjoyable athletic events I’ve ever attended. Never have I observed a louder or more melodious crowd of spectators.

Except for a halftime rest, the crowd sang without letup, and with a bit more volume and energy for a direct or corner kick. The crowd sang when a home team defender deflected the ball into his own goal early in the first half. It sang louder when the home team scored the tying goal in the 39th minute of the second half. It sang even louder when the home team broke the tie in extra time. And the singing continued as the crowd descended the ancient stadium’s stairwells to the street after the match.

I was surprised to conclude that a professional football match in South America was a more pleasant experience than a professional football game in North America. It had nothing to do with the shape of the ball; it had everything to do with the condition of the crowd – the absence of alcohol and the presence of song.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.