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Singing Spectators

December 6, 2013

Unlike many of my counterparts who are engaged in the administration of statewide high school athletic associations, I do not seek in my free time to attend other athletic events as a spectator. Nevertheless, more by accident than design, I’ve had an opportunity to see some of the biggest events and most iconic stadia in the United States.

But none of these events or venues holds a candle to the Boca Juniors’ 2-1 victory over Tigre at La Bombonera (“the chocolate box”) in Buenos Aires last month. It was merely a regular-season event between two nearby opponents – nothing special on the world’s soccer schedule. But it was amazing.

We had been warned that the neighborhood was unsafe and the 80,000 members of the Boca Juniors Athletic Club were savage about acquiring tickets for the ancient stadium’s intimate 50,000 seats; and that they were raucous, rowdy spectators. But in the absence of alcohol sales in the stadium and within a five-block radius of the stadium and in the presence of nonstop, nearly choreographed song and gesture – starting 15 minutes before the game until even longer after – this became one of the most enjoyable athletic events I’ve ever attended. Never have I observed a louder or more melodious crowd of spectators.

Except for a halftime rest, the crowd sang without letup, and with a bit more volume and energy for a direct or corner kick. The crowd sang when a home team defender deflected the ball into his own goal early in the first half. It sang louder when the home team scored the tying goal in the 39th minute of the second half. It sang even louder when the home team broke the tie in extra time. And the singing continued as the crowd descended the ancient stadium’s stairwells to the street after the match.

I was surprised to conclude that a professional football match in South America was a more pleasant experience than a professional football game in North America. It had nothing to do with the shape of the ball; it had everything to do with the condition of the crowd – the absence of alcohol and the presence of song.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.