The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Fun Factors
June 3, 2016
It is well documented that the No. 1 reason youth from age 6 through high school participate in sports is to have fun. Fun is the outcome they seek most. But what does fun mean to them?
That was the question on my mind as I read the work of George Washington University, Boston College and Georgia Southern University researchers in a paper published in March of 2015 in the Journal of Physical Activity & Health, and as I tried to understand their “four fundamental tenets of fun in youth soccer within 11 fun-dimensions composed of 81 specific fun-determinants.” Eighty-one? I guess my question isn’t so simple to answer.
But, with one-third of youth sports participants dropping out of organized sports participation each year (and as many as 70 percent dropping out by age 13), it’s important we look for answers.
The researchers have developed a “Fun Map” that allows them to see young soccer players’ responses in clusters. They have discovered “social” aspects of participation – for example, team friendships and team rituals – received significantly more favorable responses from the athletes than other aspects.
Top-rated determinants tend to be ...
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Hanging out with teammates outside of practice or games.
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Having a group of friends outside of school.
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Carpooling with teammates to practices and games.
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Going out to eat as a team.
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End of season/team parties.
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Meeting new people.
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Being a part of the same team year after year.
One of the lead researchers has said independent of this paper that the responses of parents and coaches differ – that their “Fun Maps” don’t match the young players’ – which concerns the researchers, and requires attention by youth sports leaders.