The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
What is Educational Athletics?
May 20, 2016
In an effort to be even better at something the Michigan High School Athletic Association already does well, MHSAA staff spent four hours with the leader of the Massachusetts Interscholastic Athletic Association, Bill Gaine, who is one of the nation’s most passionate advocates for teaching people what “educational athletics” means and how to actually educate students through school sports.
Here is how the MIAA answers the question: “What is educational athletics?”
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Interscholastic athletic competition is an extension of the classroom and an educational activity that provides outstanding opportunities to teach life lessons.
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Through participation in such programs, young people learn values and skills that help prepare them for the future.
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Leadership, goalsetting, teamwork, decision making, perseverance, integrity, sacrifice, healthy competition and overcoming adversity are inherent in the interscholastic athletic framework and also support the academic mission of schools.
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Student-athletes earn the privilege to participate by succeeding academically, and the resulting positive outcomes continue far beyond graduation.
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These programs exist to prepare young men and women for the next level of life, not the next level of athletics.
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Wins are achieved through athletics by developing successful athletes and teams, but more importantly, wins are achieved through the educational experience by developing successful and responsible students, leaders and community members.
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The positive educational outcomes of interscholastic athletics do not happen by chance. They happen because teacher-coaches and school administration adopt an intentional and purposeful approach to the interscholastic athletic experience.